Is there cause to worry?

first_imgDear Editor,Editor, in an earlier letter I have addressed the curious timing of comments made by the CCJ President, Sir Dennis Byron, about the need for substantive appointments of a Chancellor and Chief Justice in Guyana, when he was silent about the same state of affairs prior to 2015. I have also written about his frequent visits to Guyana and comments by the Attorney General, Basil Williams, made about ‘close’ relations between Sir Byron and the Coalition Government – comments that were made by Williams on the corridors of the High Court.I feel it necessary to question linkages between Sir Byron and the Coalition Government, since I have received some feedback after my first letter on this issue and was told that there is no clear linkage between the CCJ President and the Coalition Government other that comments from the Attorney General.Editor, aside from the Attorney General, personalities close to the Coalition Government also have close links to the CCJ President. In 2012, according to a Stabroek News article, dated October 13, 2012, it was Senior Counsel Donald Trotman (Minister Raphael Trotman’s father) and retired Judge James Patterson – current Chairman of the Guyana Elections Commission – who presented the petition for Patterson’s grandson, Richard Layne, to be admitted to the local Bar.Richard Layne – whose grandfather’s appointment is currently challenged in Guyana’s courts and could very well end up at the CCJ – is currently the Judicial Assistant attached to Sir Byron, according to his LinkedIn profile. Layne, among other things, prepares legal opinions and advice to the President on matters brought to the attention of the Court.Also, Editor, Mr Layne’s matriculation is another curious matter, given that after his matriculation he served at the Environmental Protection Agency (EPA) and moved swiftly without any experience to his current position. Someone should question how this happened.Editor, it was none other than Sir Byron who talked about an independent and impartial judiciary when he spoke at the Guyana Bar Association last August. But in light of worrisome linkages in Guyana, the question now is – Is there cause to worry? Like I said in my last letter, Sir Byron has not clarified his involvement in local happenings.Regards,Todd A Morganlast_img read more

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What is The Future of Human Powered Search?

first_imgRelated Posts Mahalo popularized the term “human powered search” when they launched just over a year ago. Many of the pitches we get still use that term as part of their positioning. Many of them are bootstrapped, so the price of entry is clearly low. But the upside has not yet been established. In this post we look at the pros and cons of human powered search engines in general, look at some differentiating strategies and ask “what is the future for Human Powered Search?”Old Wine In New Bottles?When Mahalo first launched, my instinctive reaction (which I recorded on my personal Blog) was that this was “old wine in new bottles”. Traditional publishers have been doing “human powered search” even BI (Before Internet) but these went by boring names like Directory. Human editors work great in well defined niches, always have done and always will. Human editors produce the expert content that Google finds for you. This is long tail publishing. This is Business Media and Enthusiast Media, large but slow growth traditional publishing segments of the media industry.But an Internet scale venture powered by humans rather than software? We look at three reasons why this might work and two reasons why it won’t work.Three Pros And Two ConsMost ventures in this space highlight three things that a human editor can always do better than a software program. These are the three Pros:1. Spam control. Humans can easily spot even the most ingenious spam .2. Duplicate control. 10 articles that all say virtually the same thing are just a waste of time.3. Disambiguation. Computers need an awful lot of expensive programming to always spot the difference between “apple” as a fruit, a consumer electronics company or a record label. Humans can do it in a flash.The two Cons:1. You cannot persuade people to break their Google habit until your searches are better than Google for most cases (not just the few cases where you specialize). This massive hurdle is true for all search engines.2. You cannot win as a destination site if you are general purpose. You go to the sites that specialize in the areas that interest you. If you don’t know what sites to go to, Google will find those sites for you.So, do three Pros beat two Cons? Not in this case. The Pros are three relatively minor irritants that human powered search fixes. The Cons are total showstoppers.Pay People To Write Content?Mahalo pays people to create content. That means they can predict the quality of the results. Paying people requires lots of funding. Mahalo has plenty of funding and it is unlikely anybody else will get funded with the same model. So Mahalo has a fairly long and clear runway before take-off. Mahalo is private company so we don’t know how long it will take them to get to profitability or even if the basic economics make profitability feasible at all. In today’s climate, nobody will buy Mahalo without a clear path to profitability.Are you Bullish or Bearish on Mahalo? Cast your vote in our Company Index (powered by TradeVibes). My vote was Bearish and I was in the majority at the time I cast my vote (80% Bullish vs 20% Bearish). The sample size on that vote was too low to be meaningful (40), so the more votes the better.The Elephant In The Community Generated Content RoomMost other ventures get “the community” to create the content. The elephant in this room is of course Wikipedia. How on earth do you get general knowledge content that is better at scale than Wikipedia? How do you motivate people to create content if, unlike Mahalo, you are not paying their salaries? Google’s answer with Knol was to pay them indirectly via Adsense revenue. The market jury on Knol is still out. If Google cannot win, how can any other start-up without their brand power? If the Knol competitor also monetizes through Adsense, their margin is even less.About The PlayersThe other well funded venture that wears the human powered search label is Wikia. Founded by Jimmy Wales of Wikipedia fame, this looks like the largest pure Wiki style venture. Content is community generated, but it appears that they have editors/moderators/curators on payroll.Squidoo looks like a bootstrapped venture. It is hard to tell if it has traction. Looking at Squidoo’s page on TradeVibes will point to many other inexpensive Wiki style ventures. The basic technology of Wikis is now a total commodity.One of the earliest ventures, About.com, is now owned by the New York Times. On my survey of one, About is the one site other than Wikipedia that surfaces a lot in general knowledge type searches. At the scale they operate, it may well be profitable. So Mahalo, Wiki and other human powered search engines may have a bright future.What do you think? Can general purpose human powered search engines scale and make money? Or will they either fail or move into small niches? What new ventures have a fundamentally differentiated approach to this market? bernard lunn Tags:#NYT#Trends#web A Web Developer’s New Best Friend is the AI Wai…center_img 8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic…last_img read more

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3 strategic goals SEO consultants should fulfill

first_img Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what SEO really provides. Being able to prove ROI to clients or your boss is essential to success and maintaining a good relationship.In this post, I want to cover three essential goals you can fulfill with an SEO strategy: visibility, traffic and ROI. I will explain how these three goals create a positive impact and how you can show these results to the decision-makers.VisibilityThe first goal SEO consultants can fulfill is increased online brand visibility. Consumers assume that top placement in the search rankings is a “stamp of approval” for the brand. While we know that this is not always the case, many searchers interpret high rank as a brand endorsement.[Read the full article on Search Engine Land.]From our sponsors: 3 strategic goals SEO consultants should fulfill 3 strategic goals SEO consultants should fulfillYou are here: Posted on 16th November 2017Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital Marketing3 strategic goals SEO consultants should fulfilllast_img read more

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Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

first_img HomeDigital MarketingMarketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers Posted on 12th February 2019Digital Marketing FacebookshareTwittertweetGoogle+share Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketersYou are here: Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:IAB names direct-to-consumer brand to board seat for first timeFeb 11, 2019 by Robin KurzerThe trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.Know your options: Identity resolution beyond the walled gardensFeb 11, 2019 by Barry LevineBringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.Cybersecurity for marketers: Teamwork is key to protect dataFeb 11, 2019 by Sam BocettaMarketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.Verizon Media survey on 5G: Consumers expect better AR and videoFeb 8, 2019 by Barry LevineAdvertisers are anticipating new creative formats, better location-based targeting and better access to quality data.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in ratesFeb 11, 2019 by Greg SterlingTeemo says that transparency gives consumers a sense of control and they respond positively as a result.How to Prepare for a Successful Marketing Analytics ImplementationFeb 11, 2019 by Digital Marketing DepotAnalytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.Online Marketing News From Around The Web:“Amazon Live” is the retailer’s latest effort to take on QVC with live-streamed video, TechCrunchHow Facebook Has Changed Computing, WIREDReddit raises $300 million at $3 billion valuation, CNBCThe Booming Business For Amazon-Only Ad Partners, AdExchangerThe Difference Between Facebook Clicks, Jon Loomer DigitalThe Do’s and Don’ts of Quora Marketing, CMS WireVimeo revenue jumps 54 percent in 2018, paying subscribers near 1 million, ReutersWant to earn user trust and drive marketing results? Start with these steps, Think with GoogleThe post Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers appeared first on Marketing Land.From our sponsors: Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

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