first_imgFolger further said that, “2016 was a year of marketFolger further said that, “2016 was a year of market challenges but despite facing such challenges, it is quite satisfying for us to have made best of the opportunities that we had. In 2016, we retained the customers trust and loyalty and emerged as the most preferred luxury car brand here.””We remain bullish on our outlook for 2017, and will continue with our customer centric initiatives, which is instrumental to our success in this dynamic market,” he said.In 2016, the company had launched 13 models, one more than what it had initially planned and added three more models to its local assembly line, taking the total number of locally assembled models to eight now.Folger said that in 2016, the momentum of the brand was buoyed by its product strategy with all-round contribution from all the segments. The luxury SUV range of Mercedes-Benz grew by more than 20 per cent during the year, with GLE emerging as the highest sold SUV for the brand.In luxury sedan segment, the C-Class sedan remained the highest selling car for Merc in the year, followed by E-Class and S-Class. However, the sports car and performance brand AMG and the Dream Cars achieved double digit growth, underlining Mercs dominance in performance car segment.”Our strong sales momentum in 2016 underlines this customer trust on a winning brand, which strengthened the brands position and market share, more than ever before. Our unmatched product strategy, network expansion drive, comprehensive financial programmes, supported by innovative and value-driven service excellence initiatives, buoyed our momentum,” Folger said.advertisementHe said the sales achievement in 2016 despite the challenges makes them bullish for 2017 and gives confidence for the mid to long-term growth prospect of the market.”In 2017, we will continue our winning philosophy with One Team, One Goal approach, which aims at creating the best customer experience, through a range of varied customer centric initiatives,” he added. PTI BEN GK GKlast_img read more

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