Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

first_img HomeDigital MarketingMarketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers Posted on 12th February 2019Digital Marketing FacebookshareTwittertweetGoogle+share Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketersYou are here: Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:IAB names direct-to-consumer brand to board seat for first timeFeb 11, 2019 by Robin KurzerThe trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.Know your options: Identity resolution beyond the walled gardensFeb 11, 2019 by Barry LevineBringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.Cybersecurity for marketers: Teamwork is key to protect dataFeb 11, 2019 by Sam BocettaMarketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.Verizon Media survey on 5G: Consumers expect better AR and videoFeb 8, 2019 by Barry LevineAdvertisers are anticipating new creative formats, better location-based targeting and better access to quality data.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in ratesFeb 11, 2019 by Greg SterlingTeemo says that transparency gives consumers a sense of control and they respond positively as a result.How to Prepare for a Successful Marketing Analytics ImplementationFeb 11, 2019 by Digital Marketing DepotAnalytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.Online Marketing News From Around The Web:“Amazon Live” is the retailer’s latest effort to take on QVC with live-streamed video, TechCrunchHow Facebook Has Changed Computing, WIREDReddit raises $300 million at $3 billion valuation, CNBCThe Booming Business For Amazon-Only Ad Partners, AdExchangerThe Difference Between Facebook Clicks, Jon Loomer DigitalThe Do’s and Don’ts of Quora Marketing, CMS WireVimeo revenue jumps 54 percent in 2018, paying subscribers near 1 million, ReutersWant to earn user trust and drive marketing results? Start with these steps, Think with GoogleThe post Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers appeared first on Marketing Land.From our sponsors: Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

Continue reading